With an inspiring journey spanning decades in the world of fashion and textiles, Naritha is the visionary founder behind our brand. Born on 27th April 1975, she began her entrepreneurial journey with her first boutique, Pahal Boutique, in 2014 — a dream built with passion, dedication, and an eye for timeless elegance.

In 2023, she expanded her vision by launching Khoj, a new store that reflects her evolving creativity and deep understanding of modern fashion. As a highly experienced fashion designer, Naritha is known for her exceptional knowledge of fabrics, intricate craftsmanship, and refined design aesthetics. Her expertise in selecting premium materials and creating elegant styles has earned her trust and admiration among clients and fashion lovers alike.

What truly sets her apart is her commitment to excellence, professionalism, and successful on-time delivery. Her positive approach towards business, attention to detail, and passion for creating beautiful outfits have made her a respected name in the fashion industry.